BOSKIday is a cosmetics brand founded by LETERR, which runs an art publishing house focused on fantasy (books, films, music, comics). The name and concept of the brand were inspired by LETERR’s artistic work, i.e. fantasy. BOSKIday was launched in 2026, so it is a young cosmetics brand. The name is taken from the first blog created by Leterr, which was established in 2016 and was a combination of the words: BOSKI (Polish word) and day (English word). The blog was about interesting ideas for spending time and adding variety to life. BOSKIday is not only a cosmetics brand, but also an idea promoting a healthy lifestyle based on taking care of yourself and your health.
The brand’s goal is to promote a lifestyle that involves taking care of yourself, but not in a tyrannical way. It is not about never relaxing your diet or physical activity, but about maintaining the right balance and ensuring that healthy choices outweigh unhealthy ones.
